Peugeot and Citroen slash price of iOn and C-Zero electric cars

French pure-electric twins now cost £21,216 after UK grant

By Gavin Conway on March 19, 2012 1:32 PM

Peugeot and Citroen are counting on a huge price cut to help stimulate sales of their iOn and C-Zero pure electric cars. The price has fallen from £33,155 to £26,216 – factor in the £5,000 Plug-in Car Grant and the price is £21,216, some £6,939 less than before.

Both companies are also offering a much more attractive three-year, £249 per month lease option – the previous lease option was £415 over four years (the new deal does require a three-month deposit, though).

Peugeot sold just 125 iOns in 2011, and virtually none of them were sold to private individuals – more typically, buyers were local government or business organisations. In the same period, Citroen managed just 46 sales of its C-Zero.

In anticipation of increased sales after the price cut, both Citroen and Peugeot have announced a huge increase in their electric vehicle specialist dealer network. Citroen will increase its network from 11 to 21 dealers and Peugeot, which will roll out a pure-electric version of its Partner van next year, already has 23 dedicated EV specialist dealerships. Citroen will also introduce an electric version of its Berlingo van in 2013, and plans to have a network of 100 dealers trained up to service and repair the C-Zero in the coming months.

Will it work? Well, the purchase price is still quite high for what is effectively a supermini, so we wouldn’t predict a stampede of new buyers. But the lease option – now reduced to a much more consumer-friendly three-year term – is pretty keenly priced at £249 per month.

Mitsubishi tells us there are no plans at this time for a similar price cut for its i-MiEV, on which the iOn and C-Zero are based.